Our Adventure to IMATS!

We trekked into the city early Saturday morning and after a bit of parking debacle we managed to get our hands on a hot coffee and some delicious turkish toast. We were now ready to take on the magical world of IMATS. (International Makeup Artist Trade Show)

Where to start? We wandered around looking at all the great products on offer, checked the timetables for the stages and stopped to have a quick look at the progress of the artists in the makeup awards.

Rae Morris was on the main stage so we took up position and listened (and learned) eagerly to all she had to say. She spoke about her experiences on being a makeup artist, some tips on how to get started and be successful and most important, some makeup tips to make your eyes look bigger. She also just launched a great brush range designed to make your application quick and easy with only few stroke blending.

Next up, Mac presents Body Art Trilogy with Nicole Thompson, senior artist and leader of the MAC pro body art team. Wow! These were amazing! The team created 3 different looks all disappearing into the background, inspired by graffiti, PVC and layered illustration.

The day finished up with keynote speaker Napoleon Perdis, speaking about his range, experiences and of course, himself!

Ahhhhh a great day with so much makeup and we learned so many great tips. Thanks IMATS!

Related articles

• A Saturday with Serge Louis Alvarez (themakeupcase.com.au)
• TAG: IMATS 2011 and The ABBW (hipnhaute.wordpress.com)
• Makeup Artist Kit Essentials! (thestyleworshipers.com)

Nothing better then a reminder on a Monday…

Don’t forget, the International Makeup Artist Trade Show (IMATS) is on this coming weekend, September 24th and 25th. The best thing about this event is that it is open to everyone, even if you are not a Makeup Artist you can come along and see all the new and amazing products and techniques you may not even know exsited.

The IMATS trade show is visiting six other cities around the world, we are so lucky one of them is Sydney (Sorry Melbournites). There are 11 keynote speakers at the Sydney event including Rae Morris and Napoleon Perdis, The Makeup Case are lucky enough to be invited to Napoleon Perdis keynote! Needless to say, we are excited and will fill you in on all the goss.

If you want to come on down to the trade show, it will be held at the Sydney Convention Centre Darling Harbour. Tickets are avaliable at the door for $45.00 for one day or $75.00 if you would like to attend both days. Remember to come and say ‘hi’ if you see two girls walking around looked dazed and amazed, it will most probably be us.

Have a look at the schedule before you go, just so you dont miss anything amazing. Let us know what you think of the show!

*Image courtesy of IMATS.com

IMATS – September 24th and 25th 2011.

The International Makeup Artist Trade Show is coming to Sydney in September 2011. 

IMATS is the make-up world’s biggest gathering. There are shows in New York, LA, Toronto, London and Vancouver. On display are thousands of make-up artists, vendors and enthusiasts there to discuss, display and collect the best the industry has to offer. There are makeup pros, new products, education and demonstrations.

Some of the brands you’ll see are MAC, Napoleon Perdis, Serge Louis Alvarez, Inglot, Gorgeous Cosmetics, Naked Cosmetics Australia, Showface and heaps more.

The best thing about IMATS is that is open to the public. So get your comfy shoes on and head down to The Convention Centre in Darling Harbour and check out makeup heaven.

Visit IMATS for tickets and more information.

*Images courtesy of IMATS.net

Lets get together and paint the town red..and maybe a bit of sparkle as well.

As makeup students we were told that the hardest technique to perfect is applying the perfect red lip. We were often subjected to applying a red lip on a fellow student over and over again until we got it right. You would think by doing this I would lose all my love for the lady in red but NO, I still hold her near and dear to my heart and can often be found sporting her wild tones. I know there are a lot of girls out there that are still a little afraid to wear a red lip but there is really nothing to be afraid of. And a major plus of wearing red lips is that it makes your teeth look super white!

On a recent shopping trip I noticed a sales assistant with a particularly beautiful colour red on her lips, when I asked her what it was I was truly amazed…SPORTSGIRL.  I went in and bought the lipstick as soon as I could, and smiled when I read what she was called ‘Fashionista’.

Fashonista is packaged in a stylish black lipstick canister with a pretty pink heart on the lid that reads ‘Pout about it”. It has a fun girly feel that I love and now I want to have one in every colour. Fashionista is a beautiful deep red that compliments every skin tone; it glides on perfectly and leaves your lips feeling smooth and moisturized.

Fashionista

The funny thing about this lipstick is that it does not state that it is long lasting but stayed on my pout for hours without the need to reapply. Fashionista is perfect lipstick to wear on its own, although when I am hitting the town I do like to glide some Napoleon ‘St John’ lip gloss over the top to add some extra sparkle.

Fashionista and St John Lip Gloss

RRP: Sportsgirl Fashionista lipstick $9 (how great is that?!?) available from Sportsgirl stores. Napoleon Perdis St John Lip gloss $22 available from Napoleon Perdis concept stores.